Building a logo is a complex process, it’s not just a design. There are many influences you have to cover like, your brand, current company design, the material where you like to use that logo and many more. This article should help you before you start your designs.

Why do we have a logo?

Have you ever thought that why do we have a logo? or Why should we have a logo? I know you will say no, but you must think on this topic, here is why do we have a logo:

1. One of the most important reasons to have a logo designed in the first place is to promote brand recognition and awareness.
2. Another important reason to have an excellent logo design is to raise the impact of your website and/or product.
3. A professional, eye catching logo immediately establishes an impact and the perception of a higher level of credibility.
4. A logo needs to be simple enough to create subconscious brand awareness, but not so simple that its too generalized for your business. e.g. a fork and spoon for an Italian Restaurant just isn’t going to work. It needs to be specific to your business.

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If you’re working with Photoshop the popular photo editor you should know about these common terms.

What are Raster Graphics?
Raster Graphics are composed of pixels like bitmaps, each pixel can have its own colour, mainly used for web and for production.

What are Vector Graphics?
Vector Graphics are composted of lines that are based on anchor points (co-ordinates) and anchors (tangent to points). This could help in areas of distortion to maintain the quality. This aspect is used in Print Media.

The difference between Vector and Raster Graphics
Computer Graphics are divided into two aspects, The Raster and Vector Graphics.

1. Color Information:
   Raster Graphics are made of pixels and hence store more color information.
   Vector Graphics are made of lines and hence store less color information.
2. Scaling Up:
   When a raster image is scaled up it looses the color information.
   While no colour information is lost in case of scaling up of a vector.

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